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Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.2.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.2.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.2.
Publicado por John Wiley and Sons Ltd, United Kingdom, Chichester, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Very Good. Now in its 7 th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: * Planning for integrated marketing communications and digital marketing * Developing multichannel strategy * Developing the CRM plan * Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning. -Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York I am extremely impressed by the step lucidity of what is presented. -Dr D. H. Eaton, North Carolina University A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with -ing. -Kenneth Simmonds, Professor of Marketing and International Business, London Business School Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you! -John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: medimops, Berlin, Alemania
Libro
Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 3.17.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: Good. Most items will be dispatched the same or the next working day. Previously water damaged.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Libro
Condición: VeryGood. Most items will be dispatched the same or the next working day.
Publicado por Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Libro
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por John Wiley & Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Anybook.com, Lincoln, Reino Unido
Libro
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780470669976.
Publicado por John Wiley and Sons, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Brit Books, Milton Keynes, Reino Unido
Libro
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Publicado por Wiley, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Books of the Smoky Mountains, Del Rio, TN, Estados Unidos de America
Libro
Condición: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Paperback. Condición: very good. Very Good Copy. Customer Service Guaranteed.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Paperback. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Libro
Paperback. Condición: new. New. Fast Shipping and good customer service.
Publicado por Wiley, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Save With Sam, North Miami, FL, Estados Unidos de America
Libro
Paperback. Condición: New. Brand New!.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Big Bill's Books, Wimberley, TX, Estados Unidos de America
Libro
Paperback. Condición: new. Brand New Copy.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Libro
Paperback. Condición: new. New.
Publicado por Wiley, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por John Wiley & Sons Inc, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: New. Buy with confidence! Book is in new, never-used condition 3.17.