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Book by Sheehan Brian
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'Brian Sheehan's excellent book will provide readers with a strong grasp of online marketing. Read it thoroughly and you will enjoy an understanding of the subject that will be superior to many people who currently work in advertising. It is comprehensive, engaging and highly enjoyable.' - Mike Cooper, worldwide CEO, PHD Network. 'Online marketing can be a daunting subject to grasp. Yet in today's marketing world it is an absolutely essential skill to master. Basics Marketing: Online Marketing gets you there quickly and clearly, making this discipline incredibly accessible. It succinctly explains important concepts within the digital space that are absolute must-knows. It provides the reader with dozens of invaluable case studies, visually presented and superbly dissected. I strongly recommend this to anyone who is planning on entering a digital or general marketing career.'- Antony Young, CEO, Optimedia International US inc.
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Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. Basics Marketing: Online Marketing considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obamas election campaign.
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- EditorialBloomsbury Academic
- Año de publicación2010
- ISBN 10 2940411336
- ISBN 13 9782940411337
- EncuadernaciónTapa blanda
- Número de páginas192
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Basics Marketing 02: Online Marketing (Paperback)
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Bloomsbury Publishing PLC, Lausanne
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
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Descripción Paperback. Condición: new. Paperback. "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9782940411337
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Basics Marketing 02 Online Marketing
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Descripción Condición: New. 2010. 0th Edition. Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548. . . . . . Nº de ref. del artículo: V9782940411337
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ISBN 10: 2940411336
ISBN 13: 9782940411337
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Descripción Condición: New. 2010. 0th Edition. Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9782940411337
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Basics Marketing 02 Online Marketing
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Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FV-9782940411337
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Basics Marketing 02: Online Marketing (Paperback)
Publicado por
Bloomsbury Publishing PLC, Lausanne
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
Nuevo
Paperback
Cantidad disponible: 1
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Valoración
Descripción Paperback. Condición: new. Paperback. "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9782940411337
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