Business is Beautiful: The Hard Art of Standing Apart - Tapa dura

"Dont' hate a business because it's beautiful. Strive to be more like it using the guidance you'll find in Business is Beautiful. This lovely book is filled with stories of companies that have been inspired by beauty of all kinds - aesthetic, scientific, ethical and more. This is a new look at the search for excellence that I think will resonate with many business leaders" - Daniel Pink, author of A Whole New Mind, Drive, and To Sell is Human.

Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. A bank in India has been awarded a Nobel Peace Prize. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not sufficient condition for success. These stories and the business lessons (often unmeasurable) they provide are brilliantly captured in this highly original book.