Intellectual Capital: The New Wealth of Organizations - Tapa blanda

Intellectual Capital is a groundbreaking book, visionary in scope and immediate in application. It shows how the emergence of the Information Age has changed the nature of wealth, and it offers powerful new ways of looking at what companies do and how to lead them. In an economy based on knowledge, intellectual capital - the untapped, unmapped knowledge of organisations - has become a company's greatest weapon. It is found in the talent of the people who work there; the loyalty of the customers it serves and learns from; the value of its brands, copyrights, patents and other intellectual capital; the collective knowledge embodied in its systems, management techniques, and history vital assets that are rarely managed and almost never managed skillfully. Intellectual Capital is the first book to provide the key, showing how to discover, understand, and unlock the value of these hidden assets. Dazzling in its ability to make conceptual sense of the economic revolution we are living through, but also pointed, practical and urgent, Intellectual Capital cuts through the vague rhetoric of paradigm shifts to show how the Information Age economy really works and how to make it work for you and your business.

Thomas A. Stewart is an award-winning member of the Board of Editors of Fortune read by 870,000 readers. He has pioneered the field of intellectual capital if widely regarded as the leading expert on the subject. He has advised dozens of groups internationally including the Open University of the BBC, and has just received a special award from Business Intelligence, a British research group, for his outstanding contributions to this revolutionary field.