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Descripción Trade Paperback. Condición: New. Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges. BEAUTIFUL COPY!!!. Nº de ref. del artículo: 311265
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Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781568989792
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9781568989792
Descripción Paperback or Softback. Condición: New. Graphic Design Thinking: Beyond Brainstorming 1.05. Book. Nº de ref. del artículo: BBS-9781568989792
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9781568989792
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FV-9781568989792
Descripción Softcover. Condición: New. 1. "A 'must have' in the design arsenal."-Cat Normoyle, Professor of Graphic Design, East Carolina University"Provides enough thinking techniques to break out of even the worst creative rut."-Creative Woman's CircleLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.Presents a wide range of methods applicable to any brainstorming scenario. Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods Learn to approach problems through focus groups, interviewing, brand mapping, and co-designIncludes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process. Nº de ref. del artículo: DADAX1568989792
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Mar2811580060944