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- EditorialWiley John + Sons
- Año de publicación2023
- ISBN 10 1119835216
- ISBN 13 9781119835219
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- Número de páginas247
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Marketing 6.0: The Future is Immersive Format: Cloth
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Marketing 6.0 : The Future Is Immersive
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Marketing 6.0: The Future is Immersive [Hardcover] Kotler, Philip; Kartajaya, Hermawan and Setiawan, Iwan
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Marketing 6.0: The Future Is Immersive
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(2023)
ISBN 10: 1119835216
ISBN 13: 9781119835219
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Descripción Hardcover. Condición: New. 1. Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience.Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. Nº de ref. del artículo: BKZN9781119835219
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Marketing 6.0: The Future Is Immersive
Publicado por
Kotler, Philip
(2023)
ISBN 10: 1119835216
ISBN 13: 9781119835219
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Descripción hardcover. Condición: New. 1. Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience.Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. Nº de ref. del artículo: BKZN9781119835219
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Marketing 6.0: The Future Is Immersive
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(2023)
ISBN 10: 1119835216
ISBN 13: 9781119835219
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Marketing 6.0: The Future Is Immersive
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ISBN 10: 1119835216
ISBN 13: 9781119835219
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Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 1.25. Nº de ref. del artículo: bk1119835216xvz189zvxnew
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Marketing 6.0: The Future Is Immersive
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ISBN 10: 1119835216
ISBN 13: 9781119835219
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Marketing 6.0 (Hardcover)
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John Wiley & Sons Inc, New York
(2023)
ISBN 10: 1119835216
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Descripción Hardcover. Condición: new. Hardcover. Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781119835219
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Marketing 6.0: The Future Is Immersive
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Wiley
(2023)
ISBN 10: 1119835216
ISBN 13: 9781119835219
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Descripción Condición: New. New! This book is in the same immaculate condition as when it was published 1.25. Nº de ref. del artículo: 353-1119835216-new
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