What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless - Tapa dura

Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time.--Ernie Anastos "anchor, FOX 5 New York " Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage.--Jim Willse "editor, The Star-Ledger " Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories.--Joe Scarborough "host, "Morning Joe," MSNBC "

Some corporations spend millions of dollars on so-called ""crisis communication plans."" Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, ""Wishful thinking is no substitute for a strategic plan.""Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm!unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying ""sorry"" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?