CLICKS, BRICKS AND BRANDS REVISED EDITION - Tapa blanda

Endorsements: "Martin Lindstrom understood the wisdom of the net before most of us. Now he's sharinghis best wisdom with you. Don't miss out." -- Seth Godin, Author of" Permission Marketing" and "Unleashing the Ideavirus" "Innovative and novel approach to 21st century 'writing' a virtual must read."-- George Vrandenburg lll, Senior Vice President and General Counsel, AOL Time Warner "Lindstrom has collected and analyzed the data from generation one of the online merchandising experience, and built a manual for the next generational leap. Must reading." -- David Scott Carlick, Co-founder of Double-Click, Partner at VantagePoint Venture Partners

Martin Lindstrom offers the reader an insight into the development of clicks&mortar businesses. With an intriguing mix of theory, case studies, practical advice and hot updates weekly on the DualBookTM Web site, one of the world's most respected online branding gurus consolidates his Web genius and international marketing experience to bring retailers and dot.com companies a clear picture of how to make successful clicks&mortar marriages. Lindstrom's exclusive case studies reveal how leading e-tailers, like drugstore.com and Toys "R" Us, initiated marriages with offline retailers and weathered the conversion to clicks&mortar business. Conversely, candid exposes of Nokia and Tesco illustrate how these major retailers wooed online e-tailers and made the transition from exclusively offline operations to clicks&mortar partnerships. Two of the world's most respected online and marketing gurus, Don Peppers and Martha Rogers, famed for their invention of the term 1-to-1TM marketing, have lent their support to "Clicks, Bricks and Brands" - which they intend as a bible for every business-to-consumer company that aims to gain strong market share in the century of clicks&mortar business.