Concepts (Strategic Management: Competitiveness and Globalization) - Tapa blanda

Strategic Management: Comptetiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.

A thorough revision, this market-leading text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. This text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. Emphasizing global issues, competitive forces, and the implementation of a strategic plan/process, the hot topics of corporate governance, TQM, core competencies, strategic alliances, and corporate entrepreneurship are also covered.