How to be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times - Tapa dura

Fox ( How to Become a Rainmaker) explores the best practicesof fierce competitors and how they gain market share, seizeopportunity, and win when the stakes are the highest. With multiplebulleted lists of key action items, he swiftly covers a wide arrayof timely topics, including why bad times are actually good times,the benefits of piling up cash in tough times, and being cautiouswhile showing fearlessness. He also encourages executives to playrelevant what if games, always have a plan, stay offmagazine covers, and be obsessive about execution. Of particularvalue are the sections on employee relations, which offercounterintuitive actions that reap big rewards on reservedexecutive parking spots, unionization, nurturing those hired andacquired, pruning dead wood, and cutting out all bureaucracy. Thisconcise book will give motivated managers and executives theguidance they need to successfully bring their organizations to thenext level. (Mar.) ( Publishers Weekly, January 25,2010) "The new book is comprised of 60 Chapters. You could read it ina sitting, or more likely, a flight from New York to Chicago. Andas with every Jeff Fox book and every Jeff Fox page, you might wishit was printed on only one side of each page, so you could take theentire book apart and paste the pages all over your office and evenyour bathroom. This is stuff you want to remember and use and sharewith your colleagues every day, because there is no way you canfollow Fox's advice and not succeed in business and in life." Huffington Post, March 12, 2010-03-24 "This concise book will give motivated managers and executivesthe guidance they need to successfully bring their organizations tothe next level." Publishers Weekly, January 1, 2010

From best-selling author Jeffrey J. Fox, how the savvy seeopportunity -- and capitalize on it Economic downturns separate the winning companies from thestruggling. And as best-selling author Jeffrey J. Fox shows, toughtimes also give solid companies, strong managers, and potentialrainmakers the opportunity to seize market share. In this eminentlyreadable, practical resource for business leaders and managers, Foxexplains exactly how the savvy few who rise to the top stayfocused and alert, get new market share, hire good recently firedtalent, increase investments into customer service, speedinnovation, train all customer facing people, make acquisitions,get rid of underperformers, build brand names, pay for measurableperformance, and lots more. Potential rainmakers, CEOS, marketing superstars, and greatbosses have long turned to Jeffrey J. Fox for advice. Now he showsexactly what to do to weather any climate.