"Sinopsis" puede pertenecer a otra edición de este libro.
Enter the guerrilla jungle and emerge with the lion's share of the sales!
Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!
Think like a guerrilla ? brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program
Take your message to the streets ? build a winning team, execute publicity stunts, and create unforgettable events
Capitalize on the hottest trends ? use buzz, viral, grassroots, and experiential marketing
Build a powerful online presence ? develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking
Spread the word ? leverage existing contacts, pitch to the press, and work with publicists
Open the book and find:
Must-have elements of a cohesive campaign
Ways to cut through constant marketing clutter
How to write a great press release
Opportunities for partnerships and tie-ins
Ten practically perfect campaigns
Budget-friendly ways to go guerrilla
When and how to hire the pros
"Sobre este título" puede pertenecer a otra edición de este libro.
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