How Digital Is Your Business

Identifies the potential of the digital age while warning against the consequences of being left behind, presenting the stories of such companies as Schwab, Cisco, and Cemex, and offering the ideas, tools, and examples needed by any digital business. Simultaneous.

br>4 cassettes/ 6 hours

Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?"

The insights in How Digital is Your Business? are penetrating and practical.  The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco).  The answer to the question "How digital is your business?" will vary with every company, but it must be answered.  Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.