Book by Blythe Jim Zimmerman Alan
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers. Suitable for those students studying an undergraduate or postgraduate MBA/Msc module in B2B marketing. It will also be of use to practitioners studying towards the CIM diploma.
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- EditorialSouth-Western
- Año de publicación2004
- ISBN 10 0324315449
- ISBN 13 9780324315448
- EncuadernaciónTapa blanda
- Número de páginas403