Trust: The Secret Weapon of Effective Business Leaders - Tapa dura

How can one lead and succeed in today's dog-eat-dog business world, where leaders have shorter tenure than ever before? Kathy Bloomgarden, CEO of Ruder-Finn, the world's largest independent PR firm, spoke to numerous successful, longstanding CEOs and leaders around the world to find out how they have not just survived at the top-but thrived. Bloomgarden explores the commonalities between these successful leaders-independent thinking, rock-solid values, an adherence to principles, a refusal to bend to short-term outside pressure. These profiles reveal that top leaders don't hide in the foxholes when something goes wrong. They don't assign blame, and they don't allow time for mistakes to compound. Clear, engaging, and tremendously powerful, "Trust" is a must read for any current or aspiring leader, whether a corporate head, non-profit executive, division manager, or ambitious young person at the beginning of his or her career.

Kathy Bloomgarden is CEO of Ruder Finn, Inc., one of the world's largest and most successful global public relations agencies. As a recognized communications advisor and confidante to some of today's most influential corporate leaders, Dr. Bloomgarden shapes communications programs that help executive teams effectively establish trust with their employees, their customers, the business community and society at large. Dr. Bloomgarden is a member of The Council on Foreign Relations, Women's Leadership Board of Harvard University's John F. Kennedy School of Government, and the board of the Foundation for the National Institutes of Health. She frequently represents the communications industry perspective at world events such as the World Economic Forum Annual Conference in Davos and Fortune Magazine's CEO Summits, Most Powerful Women Summit and Aspen Institute Brainstorm Events. She graduated with a B.A. from Brown University, and has an M.A. and a Ph.D. from Columbia University in Political Science, as well as a certificate from the East Asian Institute. She is fluent in French, and has a working knowledge of Chinese, Italian, German and Russian. Dr. Bloomgarden is married, with three children.