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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market - Tapa blanda
Book by Treacy Michael Wiersema Fred
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Reseña del editor:
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Biografía del autor:
Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.
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- EditorialBasic Books
- Año de publicación1997
- ISBN 10 0201407191
- ISBN 13 9780201407198
- EncuadernaciónTapa blanda
- Número de páginas224
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Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descripción Condición: New. Nº de ref. del artículo: 12485-n
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
Nuevo
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Descripción Condición: New. Book is in NEW condition. 0.4. Nº de ref. del artículo: 0201407191-2-1
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
Nuevo
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Descripción Condición: New. New! This book is in the same immaculate condition as when it was published 0.4. Nº de ref. del artículo: 353-0201407191-new
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
Nuevo
Softcover
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Descripción Softcover. Condición: New. Expanded. The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. Nº de ref. del artículo: DADAX0201407191
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Format: Paperback
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Hachette Book Group
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Treacy, Michael, Wiersema, Fred [Paperback ]
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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The Discipline of Market Leaders (Paperback)
Publicado por
INGRAM PUBLISHER SERVICES US, Boulder
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descripción Paperback. Condición: new. Paperback. Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780201407198
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The Discipline of Market Leaders (Paperback or Softback)
Publicado por
Basic Books (AZ) 1/10/1997
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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Descripción Paperback or Softback. Condición: New. The Discipline of Market Leaders 0.5. Book. Nº de ref. del artículo: BBS-9780201407198
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The Discipline of Market Leaders
Publicado por
Little, Brown 1997-01-10, New York :|[London
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
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paperback
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Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780201407198
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publicado por
Basic Books
(1997)
ISBN 10: 0201407191
ISBN 13: 9780201407198
Nuevo
Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0201407191
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