The Global Environment of Business - Tapa dura

The author has done the student and the general reader a great favor by weaving together many contributions into a single highly readable book...I am hopeful that many lecturers will chose to stretch into disciplines outside their specialties to make the best use of this uniquely integrative approach. They will be offering the student a rewarding educational experience. (Michael H. Best, Journal of International Business Studies)

The book is a remarkable effort to provide an explanation of the current configuration of international business. Namely it tries to answer two key questions: What are the roots of the global corporation? Why did the Nation State accept to enter into a system of integrated markets?...this book should be part of any modern course on international business and/or globalization. (Francesco Bogliacino, Universidad EAFIT and RISE Group writing for Journal of Economics)

This thoroughly researched, well written volume provides an extensive and careful investigation of how the complex relationship between policy, technology and the international business system has evolved in time. The approach is multidimensional, blending in a successful way international economics and international business with political economy and economic history. (Francesca Sanna-Randaccio, Professor of Economics, Dipartimento di Informatica e Sistemistica, University of Rome La Sapienza, Italy)

The Global Environment of Business is a fine text offering an analysis of the environment in which international business operates. From how multi-national corporations and nation states interact to shape the international economic system to how the economy internationalizes and how this can lead to a global world or a regional focus, this is packed with technological and historic assessments based on economic research and political science alike: perfect for any college-level business library. (Midwest Book Review)

A unique book on international business providing all essential insights to comprehend the driving mechanisms of economic globalization. The clear presentation of the key intuitions of international trade theory makes this manuscript a main reference for all international business economists. (Cecilia Jona-Lasinio, Lecturer, Department of Economics, Luiss University, Rome, Italy)

I highly recommend, Frederick Guys The Global Environment of Business. It is rare to see a book that with such intellectual depth and breadth that can serve as a course textbook. (William Lazonick, Professor, Department of Regional Economic and Social Development, and Director, Center for Industrial Competitiveness University of Massachusetts Lowell, USA)

This is really the best textbook for a graduate student who studies the world economy. I will use it in my course. (Hiroyasu Uemura, Professor of Economics, International Graduate School of Social Sciences, Yokohama National University, Japan)

Frederick Guy's The Global Environment of Business offers a multi-dimensional analysis of the environment in which international business operates.

International: How do multi-national corporations, nation states, regional trade blocs, markets, and global institutions interact to shape the international economic system? Who wins and who loses when the economy internationalizes? Is internationalization leading to a global world, or a regional one? How will efforts to curtail and adapt to climate change affect international business?

Technological and historical: How has the business environment been shaped by production systems, new methods of business organization, information and communication technology, transport, and the process of technological change itself?

Comparative: How do institutional differences affect national specialization and economic performance? How do the business systems of Europe differ from that of the United States, or those of East Asia from those of Latin America? Why do location and face-to-face contact matter in an age of high-speed communication and cheap long-distance transportation? Why have some countries grown so fast while others remain poor?

The Global Environment of Business draws on extensive research by economists, political scientists, sociologists, geographers, and business historians. There is more theory and academic debate here than in most books on the subject, but it is presented and explained clearly, and illustrated with lots of examples.