Book by Bivins Thomas
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Reseña del editor:
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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- EditorialMcGraw-Hill Education
- Año de publicación2007
- ISBN 10 0073511927
- ISBN 13 9780073511924
- EncuadernaciónTapa blanda
- Número de edición6
- Número de páginas400
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Valoración
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3,53
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