This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know (Edge Question) - Tapa blanda

From the bestselling editor of This Explains Everything, 206 of the world's most brilliant minds tackle Edge.org's 2017 question: What scientific term or concept ought to be more widely known?

As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher John Brockman asked 206 the world’s best minds the 2017 Edge Question: What scientific term or concept ought to be more widely known?

Contributors include: author of The God Delusion RICHARD DAWKINS on using animals’ “Genetic Book of the Dead” to reconstruct ecological history; theoretical physicist and author of A Universe from Nothing Lawrence Krauss on "uncertainty" and resisting our temptation to assign meaning to random events; MacArthur Fellow REBECCA NEWBERGER GOLDSTEIN on “scientific realism,” the idea that scientific theories explain phenomena beyond what we can see and touch; behavioral economist RICHARD THALER on the “premortem,” which can help root out potential hazards before making a major business decision; Pulitzer Prize-winning author of Guns, Germs, and Steel JARED DIAMOND on a basic precept too often missing from scientific discourse: “common sense;” author of Seven Brief Lessons on Physics CARLO ROVELLI on “relative information,” which governs the physical world around us; author of The Shallows NICHOLAS CARR on “mysterianism,” the idea that humans’ mastery and understanding of the world around us is illusory; theoretical cosmologist JANNA LEVIN on the “principle of least action,” which allows us to express many of the most complex ideas in a single sentence; cognitive scientist and author of The Language Instinct STEVEN PINKER on “The Second Law of Thermodynamics;” author of Emotional Intelligence DANIEL GOLEMAN on “empathic concern,” a scientific basis for compassion; theoretical physicist and Time 100 influencer LISA RANDALL on “effective theories,” which reflect what we observe in the world around us; founding executive editor of Wired KEVIN KELLY on “premature optimization,” or why success so often begets failure; biogerontologist AUBREY DE GREY on why “maladaptive traits” have been conserved evolutionarily; musician and producer BRIAN ENO on “confirmation bias” in the internet age; Man Booker-winning author of Atonement IAN MCEWAN on the “Navier-Stokes Equations,” which govern everything from weather prediction to aircraft design, to blood flow; plus pieces from FRANK WILCZEK, RORY SUTHERLAND, NINA JABLONSKI, MARTIN REES, ALISON GOPNIK, and many, many others.

Brilliant but overlooked ideas you must know, as revealed by today’s most innovative minds 

What scientific term or concept ought to be more widely known? That is the question John Brockman, publisher of the acclaimed science salon Edge.org (“The world’s smartest website”—The Guardian), presented to 205 of the world’s most influential thinkers from across the intellectual spectrum—award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life, This Idea Is Brilliant takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind. 

Pulitzer Prize–winning author of Guns, Germs, and Steel JARED DIAMOND on the lost brilliance of common sense * Oxford evolutionary biologist RICHARD DAWKINS on how The Genetic Book of the Dead could reconstruct ecological history * philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touch * author of Seven Brief Lessons on Physics CARLO ROVELLI on the interconnected fabric of information * Booker Prize–winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flow * cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertainty * psychologist STEVEN PINKER on the fight against entropy * Nobel Prize–winning economist RICHARD THALER on the visionary power of the “premortem” * Grammy Award–winning musician BRIAN ENO on confirmation bias in the Internet age * advertising guru RORY SUTHERLAND on the world-changing power of sex appeal * Harvard physicist LISA RANDALL on the power of the obvious * Wired founding editor KEVIN KELLY on how to optimize your chances at success * Nobel Prize winner FRANK WILCZEK on the creative potential of complementarity * Pulitzer Prize–winning New York Times reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technology * euroscientist SAM HARRIS on the lost art of intellectual honesty *Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others.